Content Creation
A curated collection of video content I made while freelancing at Grid Communications. Featuring the brands Grace Foods Canada, and Taste of Nature.
I made sure every piece of content I create stays on-brand. With so much content out there, it’s important to be distinguishable. I focused on keeping things simple and clever because people have short attention spans. My goal is to create content that grabs attention and keeps people interested.
My Role
Art Director
Graphic & Motion Designer
Video Content
Scary Sauce
Insight
Where are people scared of? Is it to ghosts or spicy food?
Goal
Make people imagine how spicy Grace Ghost Pepper sauce is during the Halloween season.
Solution
Dress up the product as a ghost, but its cloak gets burned off because of its infernal hotness.
Scary Sauce
Insight
Where are people scared of? Is it to ghosts or spicy food?
Goal
Make people imagine how spicy Grace Ghost Pepper sauce is during the Halloween season.
Solution
Dress up the product as a ghost, but its cloak gets burned off because of its infernal hotness.
How many Island Sodas do you see?
Insight
People engage when they feel they can do the challenge you give.
Goal
Engage people while making them familiar with the different flavours of Grace Island Soda.
Solution
Challenge viewers to find all of the scattered Grace Island Soda bottles with differing difficulty levels.
How many Island Sodas do you see?
Insight
People engage when they feel they can do the challenge you give.
Goal
Engage people while making them familiar with the different flavours of Grace Island Soda.
Solution
Challenge viewers to find all of the scattered Grace Island Soda bottles with differing difficulty levels.
A bar into the Space
Insight
Taste of Nature bar was chosen for a 6-month space mission.
Goal
Let people know about the feat without being too serious and boring while staying on brand.
Solution
Structure the information simply and narratively, bringing it to life through motion graphics with minimal assets.
A bar into the Space
Insight
Taste of Nature bar was chosen for a 6-month space mission.
Goal
Let people know about the feat without being too serious and boring while staying on brand.
Solution
Structure the information simply and narratively, bringing it to life through motion graphics with minimal assets.
Time for a Mandarin Soda
Insight
It’s the fall season and look at those amazing colours around.
Goal
Remind people to have Grace Island Soda in an unexpected way.
Solution
Make a roulette that is associated with the fall colours, from green to the final colour: orange (Colour of the product).
Time for a Mandarin Soda
Insight
It’s the fall season and look at those amazing colours around.
Goal
Remind people to have Grace Island Soda in an unexpected way.
Solution
Make a roulette that is associated with the fall colours, from green to the final colour: orange (Colour of the product).
Share the Bites
Insight
Are people willing to share what they love? Maybe yes, but not everything.
Goal
Introduce the Taste of Nature Bites as a product for sharing in a fun way.
Solution
Show the owner who is hesitant to share the Taste of Nature Bites, who ended up sharing, but just one.
Share the Bites
Insight
Are people willing to share what they love? Maybe yes, but not everything.
Goal
Introduce the Taste of Nature Bites as a product for sharing in a fun way.
Solution
Show the owner who is hesitant to share the Taste of Nature Bites, who ended up sharing, but just one.
Taste of Nature Bar Flavours
Insight
Trends give ideas.
Goal
Introduce different Taste of Nature bar flavours along with their benefits.
Solution
Hop on a trend where they show multiple products, and add a twist.
Taste of Nature Bar Flavours
Insight
Trends give ideas.
Goal
Introduce different Taste of Nature bar flavours along with their benefits.
Solution
Hop on a trend where they show multiple products, and add a twist.
Taste of Nature Promo
Insight
It’s Thanksgiving!
Goal
Increase product sales.
Solution
Offer a limited promo showing all the product lines that run only for a week.
Taste of Nature Promo
Insight
It’s Thanksgiving!
Goal
Increase product sales.
Solution
Offer a limited promo showing all the product lines that run only for a week.
Stressed?
Insight
Some products are not popular compared to the others.
Goal
Increase awareness of the Grace soup products.
Solution
Show people why they would like to buy it by showing the comfort of a steamy delicious soup.
Stressed?
Insight
Some products are not popular compared to the others.
Goal
Increase awareness of the Grace soup products.
Solution
Show people why they would like to buy it by showing the comfort of a steamy delicious soup.