Mini Brands

A toy company that sells miniature versions of grocery items such as Spam, Campbell’s, and many more.

While it’s natural for a toy company to target kids, they are overlooking a significant market of adult women who actively trade these collectible items in Facebook groups. The nostalgia these toys evoke brings out their inner child. To tap into this market, we’ve introduced a treasure hunt theme that emphasizes playfulness and relives their childhood memories.

My Role

Art Director, Graphic Designer
Motion Designer
Vision & Strategy

Custom type for the tagline on a wavy path, and soft edged letterforms to convey playfulness and positive vibes.

Pictures

The Team

Rhandell Acena
Art Director, Graphic Designer
Motion Designer
Vison & Strategy

Pi-Hsun Tsai (Libby)
Art Director, Graphic Designer, Model
Libby’s Portfolio

Ahrom Kang
Photographer, Photo Editor
Ahrom’s Portfolio

Momone Goto
Photographer, Photo Editor
Momone’s Portfolio

What I learned

I learned that plans does not always go as planned.

It happened during our photoshoot, when my sketch for the Billboard was not replicated like how it should be. Because of that, we have to improvise on the spot to make it work.

Ability to work under pressure, and to think calmly on these situations is an important skill.